IND-e-Cash addresses the challenges faced to make financial transaction digital:
- The current digital solutions are Mobile Based or online Card based systems.
- Inconsistent internet connectivity in the rural hinterland leads to lower Transaction success rate & duplicity of transactions, shopkeepers avoid POS/BHIM, prefers cash.
- Low Literacy levels make the understanding of using USSD (*99#) in feature phones, difficult, besides telecom charges & time consuming.
- Majority population has no access to smartphones. This impacts adoption of Mobile based apps including BHIM, in these areas.
- The majority of women in rural areas, who handle most of household purchases within the village, do not even have a feature phone.
Natural solution overcomes this limitation as we have observed 100 % success rates in Transactions during the Sand Box Testing with RBI at different villages across India.
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